This week I learned a lot about optimizing web sites for SEO. I think there’s a lot of work I could do to improve my keywords and make sure that Google is finding them easier. I think I need to include the keyword in the title, the body of the text, the alt information for the photos I post, and in the links I use. I also think I need to focus on sharing other people’s links, and hope that encourages them to share mine as well. You have the opportunity to bring the whole blogging community higher by sharing and encouraging other people’s blogs. You can bring everyone up when you focus on encouraging everyone instead of seeing it as a competition for business.
On Sunday, June 18th I had five visitors to my site. I’ve been regularly posting to social media, hoping to get more viewers to my site. This week my blog was found by one of the top five fountain pen retailers in the United States. They have been posting my content to their social media pages, and today they shared one of my blog posts, and connected it back to me. So I went from 5 page views on Sunday to 211 page views on Thursday. I’m amazed at the exposure I got from a few social media shares from a larger company. I’m grateful for the exposure, and it just makes me want to work harder at making my site worth looking at.
I started my Google AdWords campaign on Monday, and already have had 25,000 impressions, which is a lot more than I hoped for this early in the campaign.
This week I struggled with conversion placement on my site. I’m still working on figuring it out, and hope to get it worked out soon. I’ve learned so much from this process of creating my site, things I don’t think I would have learned if I hadn’t actually created the site myself.
At first, I was really hesitant to start my website. I have always wanted to start one, but have been too chicken to actually do it. I’ve learned a lot so far, and I enjoy writing posts and taking pictures. I’m glad this class forced me to get over my fear and actually do it.
This week I have been following the built-in analytics my site host (Squarespace) has. I’ve learned that I get most of my new readers through social media. I post regularly to Pinterest, Twitter, and Instagram. I’m excited to start using Google Analytics, and see if it is more helpful than Squarespace’s analytics.
This week I learned a lot more about Google AdWords and how to run a campaign. I learned how to create ads, and what requirements they need to meet. I’ve never really thought about the ads that pop up when I do a Google search, but now that I’ve given it more thought, they all do look alike. I think running a Google campaign would bring more viewers to my site.
I have been very nervous and anxious about starting my first real site, but now that I’ve been making posts for a few weeks I’m becoming comfortable with the process. I made my first ten dollars, which is encouraging, but it shows me how very far I still have to go before my site supports itself. I can’t wait to learn how to do more adjustments to my site so it looks and runs better.
This week I learned about Google AdWord campaigns and the keyword tool. I’m looking forward to trying a campaign to drive traffic to my site. I have had some luck this week in getting people to view my site through social media. I’ve even made a few sales, about eight in the last week. I think it’s a good start but there is still a long way to go before I have a self-supporting business. I hope a Google campaign will help me get people to view my site.