Giving Is My Style Campaign

Paul Mitchell is a popular hair care brand, well known for their classic black and white branding with a single pop of color. Paul Mitchell is also known for their charity work.


Paul Mitchell came up with the #givingismystyle campaign, where they vowed to give $1 to charity every time someone posted about how they are making a difference with the hashtag #givingismystyle on Instagram and Twitter. This helped them create a positive, caring image of the company while supporting charities at the same time. They also chose to use ads that featured their classic brand colors and style, staying true to their brand voice.


The Value Principle

The #givingismystyle campaign allowed users to feel validated in their efforts to make a difference in the world while giving to charity at the same time. The value for users is selfish-they want to feel valued, but they also want to feel like they are altruistic, and can do so through someone else’s money with this campaign.

The Principle of Least Resistance

In this campaign, all users had to do was add a hashtag to posts they were already posting, which is asking very little. The payoff of the small amount of effort is giving to charity and the chance to have your post featured on Paul Mitchell’s own social media channel.

The Zeitgeist Principle

This campaign launched during the holidays, when most people in the United States are feeling more festive and caring than usual. Because of this timing, they had more interaction than they would have during the rest of the year.



The Attention Principle

When users attached #givingismystyle to their post, they had the chance that Paul Mitchell would re-post or shout-out their content, giving them the attention they seek. Due to this chance, the campaign got lots of attention because users were seeking attention.

The Story Principle

Throughout this campaign, Paul Mitchell posted the stories of other users making a difference and using the hashtag. This provided lots of personal stories they didn’t have to create themselves, yet prompted even more people to tell their own stories.




The #givingismystyle campaign prompted 42 blog posts, 152 million impressions, and 16,000 social media posts, which I would say make up a pretty successful outcome.


David and Goliath


1 Samuel 17 tells the story of David and Goliath. David was a young sheep herder, and Goliath was an almost 10 foot tall warrior. I can’t imagine going out to face someone so fierce with only a sling and some stones.

David, as a sheep herder, had learned many skills that would be useful in battle, including a lot of practice throwing stones. He had to throw stones to keep wolves and other animals away from the sheep, and get the straying sheep to come back to him. Because of his experience protecting the sheep, he had skill he could use to fight someone no one else would fight. The Holy Ghost cannot help you remember things that you haven’t learned before. The best way to be prepared for any situation is to make sure you have a broad range of knowledge, and have practiced learning lots of new skills.

David went out to fight, armed only with his sling and some stones from the river. The Institute study guide says, “And David’s answer to Goliath’s laugh of derision at the unprotected boy who came out to accept the challenge provides a classic study in faith as well as in courage. “Thou comest to me,” he said to Goliath, “with a sword, and with a spear, and with a shield: but I come to thee in the name of the Lord of hosts. … This day will the Lord deliver thee into mine hand, … that all the earth may know that there is a God in Israel. … for the battle is the Lord’s, and he will give you into our hands” (vv. 45–47).”

David’s experience reminds me of Nephi when he was prompted to kill Laban. The Lord had delivered their enemies into their hands, and helped them for the good of the people.

When you are faced with modern day Goliath’s, are you prepared to face them?

He is all Powerful


Jesus Christ created the earth under the direction of Heavenly Father. Moses 1:33 “And worlds without number have I created; and I also created them for mine own purpose; and by the Son I created them, which is mine Only Begotten.” jehovah-creates-earth-rane-1344168-wallpaper

Since Heavenly Father and Jesus Christ created the Earth, they have the power to influence when they feel the need. I can’t imagine that the Lord would influence the Earth’s natural movements for just anything-it would take a powerful act of love to literally stop the Earth to help God’s

There have been many instances in the scriptures that mention the Lord influencing the sun and earth. In Helaman, “Behold, if he say unto this mountain—Be thou raised up, and come over and fall upon that city, that it be buried up—behold it is done.”

In D&C 133, “and the moon shall withhold its light, and the stars shall be hurled from their places.”

In Joshua 10:13, it says “And the sun stood still, and the moon stayed, until he people had avenged themselves…So the sun stood still in the midst of heaven, and hasted not to go down about a whole day.”

It must have been a powerful kind of love for the Lord to stop the sun so they could win their battle. I think it shows how much he wanted them to succeed, and showed them how hard he was fighting for them. I hope that I can show this same amount of love to my children as the Lord does for me.

Look to God and Live

This week I had the chance to study the book of Numbers. At this point in the Old Testament, the Children of Israel have been led through the Red Sea and delivered out of Egypt.


They disobeyed the Lord, and the prophet, and as a consequence got the 10 commandments to help guide their behavior in the future. moses-ten-commandments-37729-wallpaper

The Lord provided them food in the form of Manna as they traveled. They got sick of eating manna, and decided to complain to Moses. At this point, I would have thought that the children of Israel would have a better appreciation for the Lord’s prophet and his ability to follow the Lord’s teachings. The Lord directed Moses, and Moses directed the people, but the people still complained that the Lord had not done enough for them. The Lord sent fiery serpents to bite them as a consequence. moses-brass-serpent-39479-wallpaper

Moses prayed to the Lord, asking how to help the people, but only after the people repented.

Numbers 21:8

“And the Lord said unto Moses, Make thee a fiery serpent, and set it upon a pole; and it shall come to it upon a pole: and it shall come to pass, that every one that is bitten, when he locket upon it, shall live.”

If we repent, listen to the prophet, obey, and look to God, we can come back from almost anything. The Lord is there to save us from our mistakes, and has provided us a prophet to know the Lord’s will.

The 10 Commandments


This week I had the chance to study the 10 Commandments in the book of Exodus. The ten commandments are something I have read many times, but it’s been a long while since I took the time to study the circumstances that led to getting the commandments.

The children of Israel were lost, spiritually and physically. They were quick to forget what the Lord had done for them in delivering them from Egypt and Pharaoh’s soldiers. Today we are just as lost as they were then. We have so much more knowledge of the world around us, but get ourselves lost in information overload.

Out of all of the ten commandments, the first one is the most important. President Benson gave a great talk about the commandments, “The Great Commandment”, he said:

“To love God with all your heart, soul, mind, and strength is all-consuming and all-encompassing. It is no lukewarm endeavor. It is total commitment of our very being—physically, mentally, emotionally, and spiritually—to a love of the Lord.

The breadth, depth, and height of this love of God extend into every facet of one’s life. Our desires, be they spiritual or temporal, should be rooted in a love of the Lord. Our thoughts and affections should be centered on the Lord. “Let all thy thoughts be directed unto the Lord,” said Alma, “yea, let the affections of thy heart be placed upon the Lord forever”.

Why did God put the first commandment first? Because He knew that if we truly loved Him we would want to keep all of His other commandments. “For this is the love of God,” says John, “that we keep his commandments”.

We must put God in the forefront of everything else in our lives. He must come first, just as He declares in the first of His Ten Commandments: “Thou shalt have no other gods before me”.

When we put God first, all other things fall into their proper place or drop out of our lives. Our love of the Lord will govern the claims for our affection, the demands on our time, the interests we pursue, and the order of our priorities.

We should put God ahead of everyone else in our lives.”

If we base everything we do on the love for God and put him first, then everything else falls into place. We can’t lose focus if we keep our attention where it needs to be-on what God would have us do, and who he would like us to become.

Joseph in Egypt

Joseph was the youngest of many brothers, and was only 17. He took care of the flocks for his father, and loved his father very much. His brothers hated him, because he was the favorite son. Joseph had dreams, which he shared with his brothers. He would rule over eleven of his brothers, and they would honor him.

Because of their hatred, the brothers wanted to kill Joseph, but decided they would gain more if they simply sold him to the Ishmeelites. They were paid 20 pieces of silver for Joseph, and he was taken to Egypt.

Joseph is purchased by Potiphar, and earns the right to rule over his house. Potiphar’s wife tries to take advantage of him, and he is thrown in prison even though he did the right thing. The ruler of the prison realizes Joseph’s talents and entrusts the prison into Joseph’s hands.


While in prison, Joseph interprets the dreams of Pharaoh’s chief butler and baker. Pharaoh has some dreams, and the butler tells him Joseph can interpret them. He serves Pharaoh and becomes ruler over all Egypt. His brothers come to buy grain in Egypt, and he reveals himself to them.


After all Joseph had been through-being sold into slavery, being cast into prison, being separated from his family-all of his suffering, and when he reveals himself to his brothers, he says, “Now therefore be not grieved, nor angry with yourselves, that ye sold me hither: for God did send me before you to preserve life…And God sent me before you to preserve you a posterity in the earth, and to save your lives by a great deliverance. So now it was not you that sent me hither, but God: and he hath made me a father to Pharaoh, and lord of all his house, and a ruler throughout all the land of Egypt.”

His attitude is an amazing example of eternal perspective. He had so many reasons to be angry, so many reasons to hold a grudge, but did he? No. He chose to think about the big picture-he was sent to Egypt to save lives, and the lives of his own family, and what could be more important than that?

How many times do we chose to hold a grudge and keep our anger when we could make the better choice of looking at the long-term and focusing on keeping our families together? One of my favorite quotes is from President Monson, “Never let a problem to be solved become more important than a person to be loved.” Joseph is a great example of not only eternal perspective, but truly loving his family more than anything.

Walking with God

affection-baby-baby-girl-377058This week I got the chance to study Genesis chapter 5, and the one thing that stuck out to me the most was Genesis 5:22-24:

“And Enoch walked with God after he begat Methuselah three hundred years, and begat sons and daughters: And all the days of Enoch were three hundred sixty and five years: And Enoch walked with God: and he was not; for God took him.”

I was impressed with the phrase “walked with God.” How did he get to be that way? Moses 6:21 clarifies that Enoch was faithful because “Jared (his father) taught Enoch in all the ways of God.” Imagine what kind of father he must have been to have taught him so much, and set such a good example for him that Enoch was literally able to walk with God, and did not die but instead was translated so he could be with God.


What instructions are we given to teach our children?

“Every soul is precious in the sight of God. We are all his children and he desires our salvation. Free agency is given to each individual, but still the Lord has placed the responsibility upon all parents in the church to teach their children in light and truth. He has placed the obligation upon all parents that they must teach the first principles of the gospel to their children, teach them to pray, and see that they are baptized when they are eight years of age. Parents cannot shirk or neglect this great responsibility without incurring the displeasure of a righteous God. He has not relinquished his claim on his children when they are born into this world and therefore commands parents to teach their offspring so that they may be brought up in the truth of the everlasting gospel. For parents to fail to do this places them in condemnation and the sin of such neglect will have to be answered with punishment on their own heads. This is the law unto Zion and all of her stakes.” -Elder Joseph Fielding Smith


What do the scriptures teach us about raising children?

Proverbs 22:6 teaches us, “Train up a child in the way he should go: and when he is old, he will not depart from it.”

Alma 56:48 “And they rehearsed unto me the words of their mothers, saying: We do not doubt our mothers knew it.”


So what should we do?

We know that raising children is best done through the promptings of the spirit. The more we rely on the spirit, the more helpful we can be to our children. I doubt Jared could have taught Enoch without the help of the spirit, and so without it we will struggle.

It seems that in the gospel, the “primary” answers are usually the best answers. When we have family scripture study, family prayer, and attend church together, we are teaching our children what is important to us. The more we set a good example and answer questions as they arise, the more the children are able to learn about the spirit and how to follow his promptings.

B250-Lesson 13

This week I learned a lot more about how to understand Google Analytics and how it impacts my site. I learned that most of my readers come from the UK and Australia, which really surprised me. I have seen a little bit of success lately with my site. I had a pen store in India contact me, asking if they could send me some ink for review, which made me really happy, since I have been waiting team up with some pen stores.  My site was also shared by a podcast weekly newsletter, which drove a lot of traffic to my site, and gained me a lot more RSS readers. Another blog also shared links to my site. I’m still trying to create new blog content everyday, and respond to readers on social media.

B250-Lesson 12

This week I learned about social media platforms and how they can help you understand your current customers better and how to gain new customers. I am currently using Pinterest, Instagram, Facebook, and Twitter for my business. I hope to continue using all of them, but I am focusing on Instagram. I have found some success from other companies sharing my content, especially on Pinterest. In the future, I hope to continue using all four platforms to further my business. I may add LinkedIn and Youtube in the future as well.

B250-Lesson 11

This week I learned a lot about optimizing web sites for SEO. I think there’s a lot of work I could do to improve my keywords and make sure that Google is finding them easier. I think I need to include the keyword in the title, the body of the text, the alt information for the photos I post, and in the links I use. I also think I need to focus on sharing other people’s links, and hope that encourages them to share mine as well. You have the opportunity to bring the whole blogging community higher by sharing and encouraging other people’s blogs. You can bring everyone up when you focus on encouraging everyone instead of seeing it as a competition for business.